ARITZIA Opens Babaton Store in Pacific Centre
on September 21st, 2017
What: Aritzia opens a 3,000-square-foot Babaton store in Vancouver’s Pacific Centre — the
company’s third Babaton boutique and 84th North American location.
Who: An innovative design house and boutique, Aritzia creates fashion for women who care
about considered design and exceptional quality. Aritzia develops its own brands, treating each as an independent label with its own vision and aesthetic.
With its focus on timeless minimalism for the modern woman, Babaton has established itself as one of the core brands in Aritzia’s portfolio since it launched in 1997. The Babaton atelier finds beauty in simplicity, making elevated fabrics and premium tailoring the hallmark of each collection.
Details: With 3,000 square feet of retail space, the store features an interior garden, a leaning marble wall, and custom glass, metal and stone floor fixtures. The design reflects Babaton’s minimalist, considered aesthetic, with original art, sculptures and plants throughout. Materials include a marble cash desk, board formed concrete walls, exposed aggregate concrete, custom stucco walls and polished concrete floors.
Aritzia’s architects and designers consider each store individually, creating a bespoke mix of local influences, natural materials, custom furniture and original art. An in-house music director curates in-store playlists.
In addition to the Babaton collection, the boutique carries two associated brands, 1—01 Babaton and The Group by Babaton. Both are designed by the Babaton atelier and share Babaton’s pared-down ethos and obsessive attention to tailoring, fit and fabric.
When: Thursday, September 21st , 2017
Where: Babaton Pacific Centre
701 W Georgia Street
Vancouver, BC V7Y 1A1
Customer Care: 1-855-274-8942
Aritzia is an innovative design house and fashion boutique. We conceive, create, develop and retail fashion brands with a depth of design and quality that provides compelling value.
Each of our exclusive brands has its own vision and distinct aesthetic point of view. As a group, they are united by an
unwavering commitment to superior fabrics, meticulous construction and relevant, effortless design.
Founded by Brian Hill in 1984, Aritzia now has 84 locations in select cities across North America, including Vancouver, Toronto, Montreal, New York, Los Angeles, San Francisco and Chicago. We pride ourselves on creating immersive, highly personal shopping experiences, both in our boutiques and on www.aritzia.com