Photo credit: Marquardt Photography



Vancouver firefighters to raise money for Snacks for Kids program with city-wide umbrella sale

As the rainy season returns, Vancouver Firefighter Charities (VFC) is bringing back its annual ‘Umbrella Day’ fundraising campaign on Thursday, November 7 in support of its Snacks for Kids program, which combats food insecurity by providing healthy food to hungry children throughout the city.

Umbrellas are an essential wet-weather accessory on the West Coast and VFC’s Umbrella Day fundraiser gives Vancouverites the perfect chance to stay dry while also supporting a worthy cause. Now in its fifth year, the Umbrella Day initiative raises more than $10,000 each year to offer wholesome snacks and nutritional support to Vancouver schoolchildren in need.

More than 100 firefighter volunteers will be stationed at five major intersections and Skytrain stations across downtown Vancouver on the morning of November 7 from 7:30 until 10 a.m. to sell umbrellas and collect donations. Small VFC-branded umbrellas will be available for $20.00 and large umbrellas will be available for $30.00.

  • Granville Station (Granville St. between Georgia and Dunsmuir)
  • City Centre Station (SW corner of Granville and Georgia)
  • Burrard Street Station (SW corner of Burrard and Dunsmuir)
  • Yaletown Roundhouse Station (NE corner of Davie and Mainland)
  • Waterfront Station (Cordova St. between Seymour and Granville)

Founded in 2013 in partnership with the Vancouver School Board, VFC’s Snacks for Kids program purchases and distributes nutritious non-perishable snacks, fresh food and take-home groceries to more than2,000 children in 40 schools and after-school programs across Vancouver. The volunteer-run organization is supported entirely through Vancouver Firefighter payroll donations and fundraising events hosted by VFC throughout the year.

“We believe that no child in Vancouver should be going to school hungry, which is why we started the Snacks for Kids program and have worked tirelessly to grow the initiative in size and scope ever since,” says Justin Mulcahy, President, Vancouver Firefighter Charities. “We are very excited to bring back Umbrella Day this fall and invite everyone in Vancouver to come out to meet some of the city’s friendly firefighters, buy an umbrella or make a donation, and do your part and help us extinguish child hunger.”

For more information about Vancouver Firefighter Charities annual Umbrella Day and other fundraising events and community initiatives, visit


Vancouver Firefighter Charities

Vancouver Firefighter Charities is how firefighters help people when they’re not at the firehall. Firefighters raise funds, then build programs to help in-need people directly. All programs and fundraisers are managed by off-duty Vancouver Firefighters, who give their personal time, and also donate funds directly to VFC through voluntary payroll donations. In 2018, the Vancouver Firefighters’ Payroll Donation program raised over $140,000 for charitable programs. For example, in 2018, the Snacks for Kids Nutritional Program will ensure that 300,000 food donations will be made to almost 1600 at-risk youth in 40 Vancouver schools. These children come to school hungry, but they don’t stay that way! VFC has other programs as well. The VFC supports a multitude of organizations throughout the Lower Mainland, including CKNW Orphan’s Fund, Burn Fund, BC Children’s Hospital, VGH+UBC Hospital Foundation, Muscular Dystrophy Canada, Vancouver Hospice Society, Juvenile Diabetes BC, BC Kidney Foundation, Heart & Stroke Foundation of BC, BC Cancer Research, Lower Mainland Christmas Bureau, C.H.I.L.D. Foundation, and many more.



Editor in Chief of Fabulously Frugal in Vancouver.

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